“LeBron has proven to be one of the smartest athletes in terms of marketing, branding, and overall business savy. This lifetime deal with NIKE shows that he’s willing to do what athletes before him have never done, while pushing to be the 1st active billionaire athlete.”



Report: NIKE Signs LeBron to Lifetime Deal | BSO

LeBron James may not be Michael Jordan on the court but he’s proving to be ‘Like Mike’ off of it. It’s just been announced that LeBron will sign a lifetime

Source: blacksportsonline.com/home/2015/12/nike-signs-lebron-to-lifetime-deal-to-be-the-next-post-career-jordan/


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