“…Shea Moisture shows that women of color (especially Black women) are tired of being told that there is not a place for them in beauty.”



Shea Moisture’s First Commercial Tackles the Racism of Beauty Aisles | The Black Youth Project

In their first commercial, Shea Moisture is breaking down the barrier between the ethnic and beauty sections at stores.

Source: blackyouthproject.com/shea-moistures-first-commercial-tackles-the-implicit-racism-of-beauty-aisles/




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